VendorSync™ | Make Vendor Collaboration Your Strategic Edge

VendorSync

ENTERPRISE-GRADE VENDOR MANAGEMENT FOR HIGH-VELOCITY CPGS

Make Vendor Collaboration

Your Strategic Edge

VendorSync is the premier enterprise cloud application for high-velocity CPG companies dealing with vendor misalignment issues (pretty much 95%).

By fusing a best-in-class Data Asset Management (DAM) and full-scale Product Information Management (PIM) into a single platform, enhanced with innovative, process-driven features for vendors of every kind, VendorSync empowers CPGs to collaborate with its vendors like never before.

VENDOR MISALIGNMENT IS SUBSTANTIALLY COSTING YOUR BUSINESS

VENDOR MISALIGNMENT = LOSS OF REVENUE

The Impact of Vendor Misalignment for CPGs

Misalignment with brand and customer strategies: Many CPG companies have trade investments that are out of sync with their brand and customer strategies. This misalignment often leads to overspending on non-strategic brands or channels, impacting profitability.

Over-reliance on trade spending: CPG companies frequently use trade spending as a pricing lever to cover deficiencies in brand or product pricing. When everyday low pricing (EDLP) accounts for more than 60-70% of total trade spending, it's often a sign of misalignment between pricing approach and product value proposition.

Siloed investments: Many CPGs treat trade spend and retail media as separate investments, leading to uncoordinated decisions and "stacked spending" at retail. This lack of coordination can result in inefficient allocation of resources.

Financial impact: While specific figures are not provided, the implications of these misalignments are significant. To meet investor expectations, CPG companies need to achieve 1.0–1.5 percentage points higher organic growth rates than they did in the last decade. Failing to address these issues could result in an approximately 25% reduction in market cap for companies maintaining their recent growth rate of 2.6%

Miscellaneous: Decrease of morale regarding vendor initiatives amongst internal stakeholders, loss of reputation amongst vendors, ineffective vendor campaigns and initiatives, loss of opportunity to impact key markets

INTRODUCING VENDOR SYNC: AN ENTERPRISE SOLUTION FOR VENDOR MISALIGNMENT

OUR SOLUTION TO VENDOR MISALIGNMENT

Overcome Vendor Misalignment with VendorSync

After 10+ years of dealing with Vendor Misalignment as both CPG operators and vendors (Franchisee, Independent Retailer, Wholesaler, Distributor), we realized vendor misalignment is a major issue and it had to be solved–and the concept of VendorSync was born.

VENDOR SYNC IS LAUNCHING MARCH 2025

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